Kermit the Frog to advertise Ford Escape Hybrid
Dearborn, Michigan - Celebrated actor and "expert on all things green" Kermit the Frog will appear in a new marketing campaign for the Ford Escape Hybrid that will debut during the second quarter of Super Bowl XL on February 5.
In the 30-second ad, Kermit will encounter the Escape Hybrid while exploring the great outdoors. The full story line will be kept secret until the ad's debut.
The commercial will kick off a broader campaign featuring Kermit in television, print, digital and outdoor advertising
:rolleyes:
Ya, that's cool...................NOT!
Who at Ford actually sits there and goes: "great idea, lets run with it"?
Frogs in hybrid commercials. Its been done. Honda did it already.
It's the facking strategic planner at Y&R that tells Ford to go this way...
Ultimately though, some one at Ford signed off on it.
Just smoke a dube and enjoy the commercial. That's what the execs will be doing. :lol:
ANTHONYD,Feb 1 2006, 09:24 AM Wrote:It's the facking strategic planner at Y&R that tells Ford to go this way...
Ultimately though, some one at Ford signed off on it.
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Assuming it's Ford Division and not Ford of Canada the AOR is JWT ... but yeah, kind of an obvious idea (Kermit's mantra is "Bein' Green") ... if you want strange Volkswagen 'hired' Kermit to do a Volkswagen commercial in German (looking for the link now.)
Okay, this is just too stupid an idea not to share it. I give you my version of "Kermit The Frog meets the Escape Hybird"
Opening scene - Forested area
Kermit sitting on a log plucking at a banjo
Kermit: Hi ho! It's great to get away from the city smog and noise Cue a herd of typical SUV's roaring through belching smoke
Kermit gets off the log hacking and coughing
Kermit: Darnit! Why can't someone come up with a cleaner SUV?
Cue Kermit getting pasted from behind by a Ford Escape Hybrid running on its batteries
Kermit: ... looks up and sees the Escape drive off I guess it is easy to be green after all faceplants back onto the road - fade out
NefCanuck
I think it would be more entertaining if Kermit got run over by the Escape hybrid. :lol:
how many of us on this site are actually persuaded by ANY commercial. I can't say that there has been a commercial that has made me want to buy a product.... well besides maybe a pizza when we're all stoned or something :)
On the same token would any commercial persuade you to NOT buy the product simply because the commercial sucked??
I personally don't care for commercials, they are another form of entertainment.
nass,Feb 1 2006, 02:09 PM Wrote:how many of us on this site are actually persuaded by ANY commercial. I can't say that there has been a commercial that has made me want to buy a product.... well besides maybe a pizza when we're all stoned or something :)
On the same token would any commercial persuade you to NOT buy the product simply because the commercial sucked??
I personally don't care for commercials, they are another form of entertainment.
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There have been commercials that have convinced me at least to
look at a product or service from time to time, if only to see what all the fuss was about.
Conversely, there have been ads that either because of what they are advertising or when they are playing, send me
leaping for the remote (and for anyone that knows me personally, knows I don't leap :P) Best example of that is ads for women's hygenie products on YTV on Friday nights. Um, no thank you :blink:
'course the newest Ford Focus ad is just
bizzarre with people staring off in the distance trance-like whilst the sound from a Focus plays in the background over the tagline "Stay Focused" (I mainly laugh 'cause I couldn't get my Focus to emit that sound if I tried :D)
NefCanuck
Oscar The Grouch,Feb 1 2006, 09:04 AM Wrote:Frogs in hybrid commercials. Its been done. Honda did it already.
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Yeah kinda like when the Simpson's did commercials for Toyota's 95 - 96 Corrola & Camery.
The Simpsons already did it - South Park Season 5 ep 9