09-14-2006, 06:14 AM
New Car Colors Good Enough to Eat
The Daily Auto Insider
Wednesday, September 13, 2006
September 2006
The growing popularity of television cooking shows is starting to influence the names chosen to describe the colors of cars, USA Today reported.
Ford says it is naming more car colors after food or wine ââ¬â from a crème brulee to describe the yellowish hue of its new crossover models to dark cherry on a special edition of the Ford Explorer, Even the 2006 Focus comes in a new green color called Kiwi Green.
DuPont, largest supplier of automotive paint, themed last year's presentation of new colors to the industry around food, with all its new colors named after foods. Orange became mango, green was iced daiquiri and red was called gazpacho.
General Motors has black licorice, cappuccino frost metallic and salsa red metallic. DaimlerChrysler has cool vanilla. Honda's new Element comes in a brown metallic called root beer.
Nevertheless, silver has remained the USA's favorite vehicle color for six years, DuPont says.
The Daily Auto Insider
Wednesday, September 13, 2006
September 2006
The growing popularity of television cooking shows is starting to influence the names chosen to describe the colors of cars, USA Today reported.
Ford says it is naming more car colors after food or wine ââ¬â from a crème brulee to describe the yellowish hue of its new crossover models to dark cherry on a special edition of the Ford Explorer, Even the 2006 Focus comes in a new green color called Kiwi Green.
DuPont, largest supplier of automotive paint, themed last year's presentation of new colors to the industry around food, with all its new colors named after foods. Orange became mango, green was iced daiquiri and red was called gazpacho.
General Motors has black licorice, cappuccino frost metallic and salsa red metallic. DaimlerChrysler has cool vanilla. Honda's new Element comes in a brown metallic called root beer.
Nevertheless, silver has remained the USA's favorite vehicle color for six years, DuPont says.