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07-07-2006, 11:02 AM
Art Director
What does an Art Director do?
Art Directors develop a visual concept that will sell a product. They determine the design, art work, photography, type style and other artistic material that go into published materials or television advertisements. They may perform some writing tasks, too. They consult with clients, copywriters, and Artistic staff to develop promotional materials. They also choose and supervise the Art and photographic staff on the layouts which are used in various media such as magazines, television, packaging and outdoors signs. In television, they may choose film techniques, type of music and performers.
Typical Employers:
Advertising agencies, publishing companies, television studios.
Preparation:
Most Art Directors have college training in commercial art, graphics, photography or cinematography, however, a bachelor's degree is not essential. Courses in advertising and marketing are valuable. Experience in visual arts and retail advertising is recommended and preferred by some employers.
What does an Art Director do?
Art Directors develop a visual concept that will sell a product. They determine the design, art work, photography, type style and other artistic material that go into published materials or television advertisements. They may perform some writing tasks, too. They consult with clients, copywriters, and Artistic staff to develop promotional materials. They also choose and supervise the Art and photographic staff on the layouts which are used in various media such as magazines, television, packaging and outdoors signs. In television, they may choose film techniques, type of music and performers.
Typical Employers:
Advertising agencies, publishing companies, television studios.
Preparation:
Most Art Directors have college training in commercial art, graphics, photography or cinematography, however, a bachelor's degree is not essential. Courses in advertising and marketing are valuable. Experience in visual arts and retail advertising is recommended and preferred by some employers.