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Changes In Ford World Coming Fast And Furious
#14
ANTHONYD,Sep 15 2006, 09:53 AM Wrote:But if those "larger" vehicles are the problem....why continue producing cars nobody can sell? :blink:
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Those larger vehicles are not the problem; people still have 3 or 4 kids and need seating for 5 or 7.

The problem is a company relying heavily on sales of those products when the demographic buying them do so for want instead of need.

The single guy, no kids across the street that drives 70k to work doesn't NEED his Explorer. He WANTED it. That was great for Ford because they made a big profit on a vehicle the customer didn't need. Now that gas is high, will he buy another big vehicle? Probably not.

The bad news is when you "rely" on sales like that to prop up your bottom line.

The Edge and MKX are not SUVs, they have seating for 5, drive like a car, decent cargo space and better gas mileage than an SUV. Comparing them to an SUV is like comparing the Fusion to a Ranger.
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Changes In Ford World Coming Fast And Furious - OAC_Sparky - 09-16-2006, 01:11 AM

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