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Changes In Ford World Coming Fast And Furious
#16
Drivesthebeast,Sep 15 2006, 11:50 AM Wrote:Oh wait, they build whats practical to the enviroment they'd be driven in, and they build what CUSTOMERS ASK FOR...not what some fat cats in the states want, or wanted over a decade ago...
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Ford sold nearly 1 MILLION trucks last year. 3-4 years ago the Explorer was a top seller. Ford gave customers what they wanted.

Ford failed to react fast enough to a changing market, partially because SUVs make money hand over fist. Because they were the golden geese.

If as you said, Ford is a #1 product abroad, why is it not making money...?

Anyone? Anyone?

A. Because you have to sell 2.5 to 4 European small cars to match the profit on 1 SUV.

That's a lot of money.
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Changes In Ford World Coming Fast And Furious - OAC_Sparky - 09-16-2006, 02:21 AM

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