Hi, Guest
09-22-2006, 05:56 AM
There was a series of spots (4 I think) that Ford of Canada based on European ads. Ford Europe used the Desiree song "You Gotta Be" as their theme.
But they neglected to purchase the worldwide rights (or chose not to due to cost - the story varies) ... and so Ford of Canada engaged Lisa DalBello to write and compose the song you hear on this spot.
The music was arranged and recorded by RMW Toronto (the "W" is my brother) on behalf of Young & Rubicam, Ford's agency in Canada.
The ExpectMore campaign and that music were unique to Canada and won a number of awards for Y&R.
But they neglected to purchase the worldwide rights (or chose not to due to cost - the story varies) ... and so Ford of Canada engaged Lisa DalBello to write and compose the song you hear on this spot.
The music was arranged and recorded by RMW Toronto (the "W" is my brother) on behalf of Young & Rubicam, Ford's agency in Canada.
The ExpectMore campaign and that music were unique to Canada and won a number of awards for Y&R.
2008 Fusion SEL MTX - DD1 * 2009 Fusion SEL - DD2 * 2007 Focus ZXW - R*I*P * 2004 Focus ZTW CD Silver - sold * 2004 Focus ZTW Black - sold * 2003 Focus ZTW Black - sold * 2001 Focus ZTW Gold - sold * 2000 Focus SE Wagon (ZTW option) - Black - sold * 2000 Focus SE Wagon (ZTW option) - Gold R*I*P
2003 Focus ZX5 infra-red Track Rat - R*I*P
2003 ZX5 CD Silver Track Rat - retired, but still in the driveway
New track rat: 2000 ZX3, Atlantic Blue * JRSC with lots more to come
* New Zetec crate motor - NFG - thanks Topspeed *
2003 Focus ZX5 infra-red Track Rat - R*I*P
2003 ZX5 CD Silver Track Rat - retired, but still in the driveway
New track rat: 2000 ZX3, Atlantic Blue * JRSC with lots more to come
* New Zetec crate motor - NFG - thanks Topspeed *