[NefCanuck]

I dunno, for a company hemorraging money like Ford is, pumping money into the Mercury nameplate at this stage of the game seems a no-win scenario to me. Sure you might grab some sales from other makes but your just as likely to cannabalize your own sales (at slightly higher profit margins, I will grant)

A "Bold Move" would be Ford euthanising the Mercury brand in the US as they did in Canada. Concentrate on producing one line of desirable, well built cars and forget trying to skim bits of "cream" as opposed to the mainstream milk of the purchaser dollars...

NefCanuck