[OAC_Sparky]

ZTWsquared,Oct 22 2006, 06:22 PM Wrote:In short, with Taurus Ford earned tremendous street cred and unprecedented brand value and in the market place both were worth billions. It’s a shame that Ford’s management over the years squandered the value of the Taurus name by continually attaching it to cars that never lived up to the standards and the promise of the very first Taurus. It could have been to sedans what the Mustang is to pony cars. It should have been.[right][snapback]212942[/snapback][/right]

Yes, very true.

It's unfortunate that Ford chose to concentrate on trucks and SUVs than keep the Taurus fresh. But they did that across the car line, not just the Taurus.