[oldeguy]

Ford's losing money because nobody is buying their vehicles for the price Ford wants, most of their vehicles are rather boring, or not marketed to the right people, their dealerships, from what you guys are telling me, don't service their customers properly, their vehicles have the perception of being poorly built with too many recalls and costly repairs. I've had four Fords in the last 12 years.
A 93 Aerostar, no real problems, just a lousy design, unless you are a mechanic
A 95 Taurus, great car until the Transmission died at 45,000 kms.
A 95 Escort, 450,000 kms, rebuilt transmission at 150,000 Kms, engine at 300,000, plus an alternator or five.
2000 Focus, so far, replaced Throttle Body (with a Stock one, dumb move.) and an Alternator. 114,000 kms.
Ford needs to send some of it's "World Cars" here, without dumbing them down, offer more standard equipment, and make the cars more reliable, oh and make the dealerships more "user friendly"

Labour costs are already being addressed by Ford, but it isn't the guys and gals on the line who are causing the problems.