[FocusGuy7476]

oldeguy,Oct 29 2006, 01:18 AM Wrote:

FocusGuy7476,Oct 28 2006, 08:53 PM Wrote:

oldeguy,Oct 29 2006, 12:35 AM Wrote:Ford should be doing what it is successful at, racing, and market it. The Focus, in Rally, the Fusion in NASCAR, the Ford engines in Champ Car.

I think Ford thinks that the average Canadian and American are too dumb to want GOOD cars, that have some excitement.
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have a really good point there, but none of those racing teams have the shareholders best interest in mind. it may be good advertising for the ford name when they win.
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If I'm a shareholder, I would like a profit made on my shares, so, wouldn't it be a good idea to larket what the company is good at? besides losing billions of dollars?

It used to be that racing cars and winning on Sunday, brought them in to the showroom on Monday. It worked once, it can work again. Yes, have a safe, family car, a safe, economy car, a safe luxury car, but, being safe and exciting......... it's kinda like sex
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no such thing in the world of marketing as safe and exciting, the entire win on sunday sell on monday only works if you can watch the race.