Hi, Guest
01-26-2007, 03:24 AM
Y'know, I'm still not seeing that Ford really has "gotten the message" when it comes to their product mix. I still see at least in the US a heavy reliance on pushing the truck product line and frankly Ford's truck line up is at a serious competitive disadvantage compared to its rivals because of what they don't offer.
Couple that with the fact that Ford USA refuses to wake up and smell the java and finally kill off the Mercury brand. I'm sorry but tarting up your products with some extra chrome and charging more for it will not cut it in the new reality.
Now in Canada they've gotten the message for the most part. They're pushing the smaller cars in their ads and focusing on things that they offer that their competition doesn't (Fusion AWD as an example)
I'd be more optimistic for Ford if the people in charge of the CAnadian operations were transplanted to the US and given free reign to run the company like they do up here...
NefCanuck
Couple that with the fact that Ford USA refuses to wake up and smell the java and finally kill off the Mercury brand. I'm sorry but tarting up your products with some extra chrome and charging more for it will not cut it in the new reality.
Now in Canada they've gotten the message for the most part. They're pushing the smaller cars in their ads and focusing on things that they offer that their competition doesn't (Fusion AWD as an example)
I'd be more optimistic for Ford if the people in charge of the CAnadian operations were transplanted to the US and given free reign to run the company like they do up here...
NefCanuck