[ZTWsquared]

You can clearly see by these results where Ford’s strength in Canada is and why Osborne is excited about a new F-SuperDuty ... they make 8 times the profit on an F-Series as they do on a Focus and they sell in larger quantities than a Civic ... not a bad combination.

Does Ford need a better North American car strategy ... you bet, but Ford isn't going to create a car just for Canada, and they're not going to turn their backs on trucks quite yet.

At a million + bucks per year you can bet Osborne is no figurehead ... but that doesn't mean he can unilaterally change a global product strategy because Canada needs something different.

Ford of Canada results for CY2006
#1 Selling Nameplate – F-Series outsold Civic by 2,100 units
#1 Selling Pickup – F-Series outsold Sierra by over 34,000 units
#1 Selling Compact Pickup – Ranger outsold Colorado/Canyon by 5,000+ units
#1 Selling Sports Car – Mustang outsold the three closest competitors combined
#1 Selling Brand of SUV's – Ford outsold Jeep by 15,000+ units
#1 Selling Small Utility – Escape outsold CRV by 50%
#1 Selling Medium Utility – Explorer outsold Grand Cherokee by 2,100 +
#1 Selling Full Sized Van – Outsold Express by 5,000 units