02-07-2007, 03:00 PM
ZTWsquared,Feb 6 2007, 10:55 PM Wrote:NefCanuck,Feb 6 2007, 10:48 PM Wrote:I'm utterly boggled as to why theres even a sniff at Ford at such a ridiculous idea :blink:Maybe not ... Taurus still has brand equity with a certain family/fleet/business demographic (probably no one here, however) and when you consider that the Grand Marquis is becoming a fleet car only for 2008 (same as Crown Vic) moving the 500/Taurus up to the old fogies category (no offense) makes sense if the plan is to slot the Mondeo just above Fusion.
Bringing back a name from the dead that you killed barely two years ago and affixing it to a car that is the automotive equivalent of a sleep aid?
"Bold Moves" my ass... try "Boneheaded Moves" :rolleyes:
[right][snapback]226012[/snapback][/right]
[right][snapback]226033[/snapback][/right]
I dunno, I still have a hard time believing that the Taurus name has much equity left after Ford basically allowed the car to wither & die on the vine (Not to mention the horrendous QC issues the car had during its run, people tend to remember trannies grenading at 50K)
I say let the Taurus name rest for a while, come up with some new name...
If they wanna keep the F naming convention why not bring back the Fairlaine name? At least that name would suit a 500 redo.
NefCanuck