Hi, Guest
02-08-2007, 02:53 AM
(This post was last modified: 02-08-2007, 02:54 AM by ZTWsquared.)
It's official ... for '08 500 = Taurus, Freestyle = Taurus X, Montego = Sable (U.S. only)
As for the name ... it will obviously mean different things to different people regardless of the vehicle they put underneath the nameplate - you can't necessarily equate one with the other.
For me ... remembering I worked with Ford on the launch of Taurus when it turned the North American auto scene on its ear ... and remembering that Taurus represented the rebirth and the financial health of an iconic auto brand; I will always remember more of the positive that Taurus represented than the bland car the actual vehicle later became.
Maybe the 500 isn't it ... but if you were to put another dynamic, good looking and good handling car under the Taurus nameplate, we would all quickly forget the "dark ages" of Taurusdom -- and all you have to do is think of the iterations of Mustang over the years and yet think of how valuable and positive the name remains, to see how that can work.
As for the name ... it will obviously mean different things to different people regardless of the vehicle they put underneath the nameplate - you can't necessarily equate one with the other.
For me ... remembering I worked with Ford on the launch of Taurus when it turned the North American auto scene on its ear ... and remembering that Taurus represented the rebirth and the financial health of an iconic auto brand; I will always remember more of the positive that Taurus represented than the bland car the actual vehicle later became.
Maybe the 500 isn't it ... but if you were to put another dynamic, good looking and good handling car under the Taurus nameplate, we would all quickly forget the "dark ages" of Taurusdom -- and all you have to do is think of the iterations of Mustang over the years and yet think of how valuable and positive the name remains, to see how that can work.
2008 Fusion SEL MTX - DD1 * 2009 Fusion SEL - DD2 * 2007 Focus ZXW - R*I*P * 2004 Focus ZTW CD Silver - sold * 2004 Focus ZTW Black - sold * 2003 Focus ZTW Black - sold * 2001 Focus ZTW Gold - sold * 2000 Focus SE Wagon (ZTW option) - Black - sold * 2000 Focus SE Wagon (ZTW option) - Gold R*I*P
2003 Focus ZX5 infra-red Track Rat - R*I*P
2003 ZX5 CD Silver Track Rat - retired, but still in the driveway
New track rat: 2000 ZX3, Atlantic Blue * JRSC with lots more to come
* New Zetec crate motor - NFG - thanks Topspeed *
2003 Focus ZX5 infra-red Track Rat - R*I*P
2003 ZX5 CD Silver Track Rat - retired, but still in the driveway
New track rat: 2000 ZX3, Atlantic Blue * JRSC with lots more to come
* New Zetec crate motor - NFG - thanks Topspeed *