[Kool_ZX3]

Here is some info for you guys to look at

only 40% of US population knows that Ford Five Hundred exists (existed).
only about 25% knew about Freestyle and Montego ..

80% people recognize Taurus as a Ford midsize sedan.
about 60% recognize Sable ..

about 70% of people who drove a Freestyle bought it .. this rate is similar for Five Hundred and Montego.. most of them best in class levels.

put these together .. and you see that if Ford can get people to drive these cars, they will buy them, but very few people know they exist, .. the new name is to bring the cars to people's mind .. that they exist and that they are and option ..

it makes sense when you look at that data.

If ford can market these cars and not do what they did with the 500,montego and freestyle.... These cars might take off compared to the cars they are replacing.

Millions of people owned taurus, and were pretty pissed when they let it die.... If people can go into a showroom and actually see a new Taurus, they might actually go home with one.

The d3's cars are VERY reliable..... They might be a little bland but they are great cars.