02-08-2007, 12:32 PM
You know if you think about it now I wonder if Ford will bring out a Taurus Wagon in the 500 stylings, and a Taurus X in a sedan design.
Oh and after watching CBS News tonight with Katie, they just did a storie on the new Taurus, and Taurus X, and it's not just Ford looking back in the past for brand loyalty & fimiliarity with a Name plate or person, Maytag will be soon airing commercials with their old sad lonely repair guy again after a 10 year absence, not to mention a few other companys.
I'm suprised that no one will openly admit that they would buy a car on the nameplate alone because they are fimiliar with it, and that's what Ford is banking on, that people who love the name will love the 500/freestyle more with the safe & comfortable Taurus name, and hopefully it will pay off for Ford in the long term and save the company again.
Oh and after watching CBS News tonight with Katie, they just did a storie on the new Taurus, and Taurus X, and it's not just Ford looking back in the past for brand loyalty & fimiliarity with a Name plate or person, Maytag will be soon airing commercials with their old sad lonely repair guy again after a 10 year absence, not to mention a few other companys.
I'm suprised that no one will openly admit that they would buy a car on the nameplate alone because they are fimiliar with it, and that's what Ford is banking on, that people who love the name will love the 500/freestyle more with the safe & comfortable Taurus name, and hopefully it will pay off for Ford in the long term and save the company again.
I was the only member on this board with a Yellow Focus Sedan, and a 2002+ Euro Facelift on a sedan.