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Ford To Decrease Rental Fleet Sales
NefCanuck Offline
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#2
02-21-2007, 01:32 AM
Meh, I dunno if I totally agree with this strategy..

Here's my thinking, by reducing their fleet sales they may in fact increase residual values, but at the same time, they're lowering their visability to the consumer and giving other automakers a way into the market with their cars.

EG: Instead of a Ford Focus, a Hyundai Accent, renter likes the Accent & buys one = lost sale opportunity for Ford.

The fact that the car is in rental fleets may be an issue, but I think the build quality and percieved value has more do to with the poor residuals that some Ford Vehicles have (I'll just bet that rental Ford Mustangs have no issue with poor residuals)

NefCanuck
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Messages In This Thread
Ford To Decrease Rental Fleet Sales - NefCanuck - 02-21-2007, 01:32 AM
Ford To Decrease Rental Fleet Sales - K_OS - 02-22-2007, 02:49 AM
Ford To Decrease Rental Fleet Sales - K_OS - 02-23-2007, 07:51 AM

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