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Why Ford Sucks In "north America"
#13
Gonna stick my nose in here (probably get it chopped off too, but I digress :P)

Having owned two Ford products built nearly two decades apart ('86 Ford Taurus, '05 Focus) I can say with certainty that Ford has made significant progress and I think can be counted on to continue to make that progress, if only because their competition will...

One thing that Ford does have to work on is their fuel economy numbers, whether that means that they develop new technologies, or license them from someone else, Fords are still heavy gas users (Esp. the trucks)

The biggest remaining issue that Ford has to deal with now is public perception... I mean remember back in the '80's Ford was still struggling with the image of producing cars that rusted on a dime (There was a reason that some people referred to the Mustang as a "Rustang")

In short, Ford has to produce cars that people want to buy at prices they can afford that don't cost an unreasonable amount to maintain and the world will beat a path to your door. Gimmicks and incentives only get you so far...

NefCanuck
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Why Ford Sucks In "north America" - NefCanuck - 04-02-2007, 04:02 AM

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