Hi, Guest
04-06-2007, 01:15 AM
darkpuppet,Apr 5 2007, 09:03 AM Wrote:It's unfortunate, but people are willing to pay a premium for a volkswagen to watch the windows continually fall into the doors, but won't pay a little extra for a truly great feature like advance trac..Just like air bags and before that seat belts (and yes I'm old enough to remember the debates over seat belts) consumers talk out of both sides of their mouth ... in every survey consumers rate "safety" as one of their top priorities ... but offer them safety as an option and they'd rather pay for the rims and the and the sounds.
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There's a saying in my industry ... "Safety sells ... but only if you're willing to give it away." Consumers want all the advanced safety features manufacturers can come up with ... they just don't want to pay extra for them.
2008 Fusion SEL MTX - DD1 * 2009 Fusion SEL - DD2 * 2007 Focus ZXW - R*I*P * 2004 Focus ZTW CD Silver - sold * 2004 Focus ZTW Black - sold * 2003 Focus ZTW Black - sold * 2001 Focus ZTW Gold - sold * 2000 Focus SE Wagon (ZTW option) - Black - sold * 2000 Focus SE Wagon (ZTW option) - Gold R*I*P
2003 Focus ZX5 infra-red Track Rat - R*I*P
2003 ZX5 CD Silver Track Rat - retired, but still in the driveway
New track rat: 2000 ZX3, Atlantic Blue * JRSC with lots more to come
* New Zetec crate motor - NFG - thanks Topspeed *
2003 Focus ZX5 infra-red Track Rat - R*I*P
2003 ZX5 CD Silver Track Rat - retired, but still in the driveway
New track rat: 2000 ZX3, Atlantic Blue * JRSC with lots more to come
* New Zetec crate motor - NFG - thanks Topspeed *