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01-18-2008, 04:22 AM
NBC Bringing Top Gear Pilot to United States
01-15-2008
Source: Insideline
BURBANK, Calif. ââ¬â NBC has ordered a pilot for an American version of the U.K. smash sensation Top Gear. Although the show apparently will feature a completely new cast, producers say it will still feature "the irreverent spirit of Top Gear."
With the Writers Guild of America still striking in full force, networks have been scrambling for non-scripted content. In practice, this has led to helpings of The Biggest Loser 5 and Celebrity Apprentice ââ¬â and to NBC's decision to bring Top Gear to the United States.
The Office is the most recent example of a BBC program that has done well in a U.S. adaptation, and Top Gear is NBC's shot at repeating that success. The British show features the expected test-drives of supercars ââ¬â but also more lighthearted segments such as a giant game of soccer with a bunch of tiny VWs, or a contest to see which host can build the best amphibious car to drive across a lake.
Ben Silverman, NBC co-chairman, seems to think it's a brilliant move. "Top Gear is a proven international hit which fits perfectly into NBC's lineup of programming with male appeal, including Sunday Night Football and American Gladiators," he said in a statement. "We're always looking for innovative ways to partner with our advertisers, and this show offers a great platform for the latest in car culture."
What this means to you: If NBC is using the show as "an innovative way to partner with their advertisers," will that stop the hosts from trashing vehicles, even if they're made by an NBC sponsor? Let's hope not.
01-15-2008
Source: Insideline
BURBANK, Calif. ââ¬â NBC has ordered a pilot for an American version of the U.K. smash sensation Top Gear. Although the show apparently will feature a completely new cast, producers say it will still feature "the irreverent spirit of Top Gear."
With the Writers Guild of America still striking in full force, networks have been scrambling for non-scripted content. In practice, this has led to helpings of The Biggest Loser 5 and Celebrity Apprentice ââ¬â and to NBC's decision to bring Top Gear to the United States.
The Office is the most recent example of a BBC program that has done well in a U.S. adaptation, and Top Gear is NBC's shot at repeating that success. The British show features the expected test-drives of supercars ââ¬â but also more lighthearted segments such as a giant game of soccer with a bunch of tiny VWs, or a contest to see which host can build the best amphibious car to drive across a lake.
Ben Silverman, NBC co-chairman, seems to think it's a brilliant move. "Top Gear is a proven international hit which fits perfectly into NBC's lineup of programming with male appeal, including Sunday Night Football and American Gladiators," he said in a statement. "We're always looking for innovative ways to partner with our advertisers, and this show offers a great platform for the latest in car culture."
What this means to you: If NBC is using the show as "an innovative way to partner with their advertisers," will that stop the hosts from trashing vehicles, even if they're made by an NBC sponsor? Let's hope not.
I was the only member on this board with a Yellow Focus Sedan, and a 2002+ Euro Facelift on a sedan.