[naz]

darkpuppet,Mar 5 2008, 03:02 PM Wrote:And with the new genesis platform, I'd say, if you were looking at a BMW 5 series, Hyundai will give you the same quality at half the price. 
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They're like subaru 5 years ago --and I doubt they'll be a 'budget' brand for long.
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i think lexus/toyota is a better comparison for hyundai.. that new luxo hyundai sedan and ppls reaction to it reminds me of ppls reaction to the first LS400. in fact.. the strategy is pretty much the same.. try to make a car similar to a 'big name' luxo car, price it cheap and cross fingers ppl will buy it. i think a big reason the LS400 caught on is that even though it was from a then noname brand it was/is the best manufactured (defect free) production car in the world.