[naz]

focusracer,Jun 2 2008, 08:31 PM Wrote:It's still a Hyundaii. A good friend of mine is Korean and he says he won't touch a Hyundaii or a Kia with a 10ft pole.
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i strongly suspect your friend not wanting the car has more to do with brand perception than the actual brand attributes of hyundai or kia vehicles.

in my experience (and admitted i'm stereotyping here) ppl of korean decent are extremely brand conscious, and since hyundai and kia are both currently perceived to be 'budget' brands for people with limited means, it makes sense to me your korean friend does not want to be associated with those cars

the hyundai genesis looks to be very similar to the LS400 of 1990 in terms of feature content, material quality and price (ie you get a 7series ish car for 1/2 the money)

once the car comes out and ppl take a look at what they are getting for the price, i think a lot of people who are not brand conscious or performance oriented will seriously consider the genesis