[ZTWsquared]

FocusGuy7476,Jun 16 2008, 12:11 PM Wrote:no one will be paying $40k for a Focus RS in North America, and you cannot base a future price on that car by just doubling the amount that the people in the UK will pay. Overall pricing strategies in Europe are dramatically different than the pricing strategies in North America. I really wish people would stop thinking about the price over there for a car, and making up some imaginary price that it would cost over here.
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He did say he was taking a simplistic approach to the pricing ... but nonetheless; making a distinction between MSRP and transaction price, and looking at the closest available VW and Volvo models available here now, it is not stretching the imagination to think that a Focus RS would be 40 large in Canada ... even the ST would be well over 30.

Your comments about the different markets are valid ... but unfortunately because the potential volume for RS is likely much higher in Europe than it is here, that would have the effect of putting upward pressure on pricing ... or more likely, eliminate the possibility a Focus RS comes our way.

Your bottom line IMO is correct ... no one would pay 40k for a Focus RS in NA - but I also don't see it being feasible for much less than that from Ford Canada's perspective.