[Drivesthebeast]

Ford will have to get back in the game and build the kind of cars and trucks that make people say "OMG I HAVE TO HAVE ONE OF THOSE!" when they see them. The current crop of vehicles like the 08 Focus, and the Taurus, are dull and uninspiring, and the biggest selling feature seems to be the Sync stereo. There's more to a vehicle than a fancy stereo...
Full-Sized trucks...they aren't in demand anymore. They need to cut back production of the large trucks, and are going to have to expediate the new truck from Australia's arrival here (the replacement for the Ranger, and in the same size/weight category as the Dakota). They also need to stop holding back...build cars that are exciting. Don't build something that's going to create a short-term fix and then drop it (Like the SVT Focus, SVT Contour,). Build them, and don't stop building them...the Niche market for specialty markets will eventually grow to become more mainstream (Like the Civic Si and SIR/Type R) Stop building watered-down hand-me-down bastard child vehicles...just give us the same stuff that the UK, Germany and Aussie land get...

I think in the end, Ford WILL survive, but they won't be a major player in the market anymore like they used to be...