[ZTWsquared]

(06-21-2010, 04:07 AM)Drivesthebeast Wrote: That's too bad to hear about Mercury...they seemed to always have a more upscale version of vehicles than the regular Fords, and often, without much of a price premium either. With that being said though, perhaps it will prove better for Ford and Lincoln in the longrun, as the company can devote money and resources to them that would have been going to Mercury. The same thing seems to be happening for GM, with technology, R&D, and other resources from Pontiac and Oldsmobile making Chevy's and Buick's latest offerings some of the best they've had in a long time.

Maybe Ford will bring Mercury back someday, when they have enough money and customer base to justify the brand.

The idea was good, but the execution left something to be desired ... the cars were simply too much alike ... Ford of Canada sales didn't dip at all when the Mercury brand was dropped here in Canada in 1999 ... (although there was a lot of pain associated with a sharp drop in the number of dealers that was a significant part of that decision.

And the reason was there wasn't anything unique about what the Mercury dealer offered vs. the Ford dealer, except for the Lincoln stuff and most recently the fwd Cougar - which of course went the way of the Dodo a decade ago.