[ZTWsquared]

meford4u,Apr 15 2005, 01:38 AM Wrote:My boss needs to give me a hug tonight after the browbeating Ford took tonight from the likes of you 3.
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If you're like the dozens of Ford employees I know that want nothing more than to build a good product and do the right thing for customers, than you deserve the hug.

But the same company that challenged dealers to significantly improve customer satisfaction (Blue Oval Certified) needs to understand that listening to the voice of the customer needs to be more than a slogan - it needs to be a way of doing business for real.

I gave Ford of Canada dozens of opportunities to do the right thing - presented my case with reason, good humour, logic and patience. My reward was basically disdain. I didn't deserve that - nobody does. In this case the consequence of their actions and attitudes is to lose another customer - just one of many apparently.

My dealer friend always tells me that "the market knows best" - and if Ford of Canada's continually declining market share says anything - it's telling them to do things differently and better. In this case, it's not about the car which I really like.

Like I said - they shoulda listened.