09-30-2005, 11:58 PM
NefCanuck,Sep 28 2005, 11:50 PM Wrote:I mean sure, push the rally heritage and the fact that the car is ripe to be stylin' but give the viewer some sort of factual meat here, otherwise you've wasted who know how much money on an ad that a month from now people might remember the music from :ph34r:
NefCanuck
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Actually Mitsu had some commercials a while back for some of their cars, they selected a couple of specific tunes, and gained quite a bit of exposer from it, these relitively obscure bands got air time (I even hear the music on the radio after it started being used on the commercials) people couldn't remember what car it was for, but they remembered the music and they knew it was Mitsubishi. Music can be a good hook if applied correctly.