Hi, Guest
I like the commercial... only because it is the closest thing we have t something decent.
The problem is... it's kinda short to start with. I like the music. But the clips are too short, and too close in. You can't see anything about the car. You have no idea what they are selling.
This type of thing would work if:
-They sold the Focus RS here
-Show clips of the TARMAC spec WRC Focus blasting around the curves.
There is a worthwhile tie-in. People can connect that.
I can't connect the boring 130hp hatch, no sport model at all, with the Saleen Focus, nor the be-winged wonder wonder blasting down a dirt road that I never drive on.
The thought is there, but it's just not executed right. You can tell it was created by a commitee who have no understanding of the product and very little of the market. It doesn't help that Ford didn't give them anything to work with (an actually hot car).
The problem is... it's kinda short to start with. I like the music. But the clips are too short, and too close in. You can't see anything about the car. You have no idea what they are selling.
This type of thing would work if:
-They sold the Focus RS here
-Show clips of the TARMAC spec WRC Focus blasting around the curves.
There is a worthwhile tie-in. People can connect that.
I can't connect the boring 130hp hatch, no sport model at all, with the Saleen Focus, nor the be-winged wonder wonder blasting down a dirt road that I never drive on.
The thought is there, but it's just not executed right. You can tell it was created by a commitee who have no understanding of the product and very little of the market. It doesn't help that Ford didn't give them anything to work with (an actually hot car).