[OAC_Sparky]

ZTWsquared,Feb 9 2006, 12:37 AM Wrote:And you forgot the Mark LT -- what will that become in the new standardized naming system?

And you're right they've been using Mark for a long time ... so then why did they go with Zephyr in the first place?[right][snapback]169247[/snapback][/right]

1937 Lincoln Zephyr

Remember that up until last month the MKX that we are to build in Oakville was to be the Aviator. Badging was already contracting when they changes their naming strategy.

Quote:That's what I thought ... it was a mistake.

Depends on what you mean by mistake. That you don't like the name? The Zephyr is the best selling Lincoln at the moment,the sales are way better than projected. We mak even build them in Oakville -- we can on our new tooling.

If you mean because they changed the name at all? Well, maybe, they caught it in time before the release of the Aviator but didn't have that luxury with the Zephyr. At least it's not because the car's not selling.