Hi, Guest
03-17-2006, 11:10 PM
Well, perhaps this topic has been covered before, but if not, I wanted to start it up by asking what all of you would do if you could be hired on by the marketing dept of the big 3?
I think the biggest problem with both Ford and GM, is that they have commercials that tell you next to nothing about the car, and that they have too many commercials that talk about an image or lifestyle that you'd have with their car. Sure, for a lot of people a certain type of vehicle is a status symbol, whether it be legit or poseur...but I don't buy a car because of it's possible image it projects.
I think that they should have commercials that show what can be done with the cars, and have different types of people, not folks with 2-5 kids and 2 golden retrievers watching a movie from the back of the newest van while camping. To me, that's an add for the Gucci A/V system in the vehicle (which they always use the term "available" in asociation with them).
Ummm, not sure what I'd do speciffically...but I know I'd not have any stupid CGI stuff, or people taking a leisurely drive down a smooth road with a few leaves on it and all that jazz.
What do all of you think, or more exactly, what would YOU do?
I think the biggest problem with both Ford and GM, is that they have commercials that tell you next to nothing about the car, and that they have too many commercials that talk about an image or lifestyle that you'd have with their car. Sure, for a lot of people a certain type of vehicle is a status symbol, whether it be legit or poseur...but I don't buy a car because of it's possible image it projects.
I think that they should have commercials that show what can be done with the cars, and have different types of people, not folks with 2-5 kids and 2 golden retrievers watching a movie from the back of the newest van while camping. To me, that's an add for the Gucci A/V system in the vehicle (which they always use the term "available" in asociation with them).
Ummm, not sure what I'd do speciffically...but I know I'd not have any stupid CGI stuff, or people taking a leisurely drive down a smooth road with a few leaves on it and all that jazz.
What do all of you think, or more exactly, what would YOU do?
Bleeding Ford Blue again...