Hi, Guest
03-18-2006, 01:33 AM
Right now if I was the head of any of the Big Three I would be absolutely cracking the whip when it comes down to quality of the product and dealership experience (esp. as it relates to servicing)
Nothing turns off a curstomer more than buying their new "XYZmobile" and having to return to the dealer multiple times to fix niggling glitches that should never be occuring in the first place and having to deal with service staff who act as though you should be honoured that they deigned to look at your problem at all.
THEN and only then, do I as the head of the company, go on TV, issue a mea culpa admitting that we screwed it up and that now we've learned our lesson.
As to ads after doing all this? They would entertain yes, but they would also inform. I mean the new Focus ads are so bereft of hard data that the only thing that sticks is (IMO) the vapid tagline "Stay Focused" :rolleyes:
NefCanuck
Nothing turns off a curstomer more than buying their new "XYZmobile" and having to return to the dealer multiple times to fix niggling glitches that should never be occuring in the first place and having to deal with service staff who act as though you should be honoured that they deigned to look at your problem at all.
THEN and only then, do I as the head of the company, go on TV, issue a mea culpa admitting that we screwed it up and that now we've learned our lesson.
As to ads after doing all this? They would entertain yes, but they would also inform. I mean the new Focus ads are so bereft of hard data that the only thing that sticks is (IMO) the vapid tagline "Stay Focused" :rolleyes:
NefCanuck