Hi, Guest
03-18-2006, 02:40 AM
marketing is not all about advertisments. if i was working in the marketing department in the big 3, i'd frist have all the market research done for each market out there. that means there would be about 6 months of information gathering for the Canadian and US market.
once the research is done, treat each vehicle as a brand and market them to the target audience. it wouldn't be hard with Ford cause they have about 7 or 8 major vehicles. Be easier to do this than market the brand as a whole.
they have to stop advertising the discount on vehicles in order to sell them, this give the idea of a cheap car to begin with.
once the research is done, treat each vehicle as a brand and market them to the target audience. it wouldn't be hard with Ford cause they have about 7 or 8 major vehicles. Be easier to do this than market the brand as a whole.
they have to stop advertising the discount on vehicles in order to sell them, this give the idea of a cheap car to begin with.
'03 Focus SVT